Twitter for Businesses – What Google Searches Won’t Tell You

With Social Media booming as a business marketing tool, many businesses are looking to set up their own corner of the web, including the requisite Twitter account. However, there are still many business owners and internet users not yet familiar with the way Twitter functions. With Twitter’s user-friendly platform, it is relatively easy for a new Twitter user to set up a business account and get noticed in Twitter’s fast-moving online culture by following a few simple steps.

Make Account Setup Easy With a Google Account

The first thing you should be aware of is that you cannot setup multiple accounts under one email address. To make account setup easy, I recommend setting up a Google account for each business you plan to Tweet with. This gives each account a place for notifications and details to be sent, and allows multiple accounts to be set up (for example, if your business has multiple locations, agents or other separate identities).

All Accounts Are Created Equal

Unlike Facebook and Google+, Twitter’s accounts are all the same. This means a business account is set up exactly like a personal account. The only difference between the two is content.

Optimize Your Profile

Profile optimization is all about using the content that will help connect your business to potential customers and associates. Consider what words and language your business uses to brand itself and advertise. Be sure to include taglines, mission statements and other relevant content on your Twitter profile and account to help make the connection between your business and your Twitter account.

Make Your Profile Fun To Look At!

As important as the text on your profile can be, many people forget to spice up the visual part of their profile – something that could prevent new connections from being made. Don’t forget to add a profile picture (maybe your logo or business owner’s image), and create a background that is dynamic and informative. Branding and quality of visual presentation can make a huge impact on your audience, so if you feel you need some professional help with your business’ look, I recommend hiring a professional to help with your branding. It’s usually affordable and something that will have a lasting positive effect on your business’ visual appeal when done right.

Content Is Key, But Interaction Matters, Too!

The point of Twitter is to share (briefly) and interact (briefly). It’s a fast-paced, easy way to connect with customers and get insights and feedback. What you say will ultimately draw other Twitter users in and get them to interact, but if you have no response to their feedback, Twitter will do your business no good. Don’t forget to log in, listen to your followers, and take some time to ask them what they’re looking for from your business or products. It can transform the way you do business and help you better cater to your loyal customers while reaching out to new customers and potential customers who are looking for the products or services you’re offering.

Do You Have a Vision For Your Business?

The start of a new year is when many feel inclined to write out their resolutions. I’m a big proponent of writing and reviewing goals every few months, but I have found that having a powerful business vision is what propels me forward and serves as a constant reminder of what I want my business to be. I have also found that true success and personal fulfillment come from living and working in harmony with my purpose in life.

Spend some time before the end of the month thinking about where you want your business to be in a year. Write your business plan as a simple, clear visualization. It should be in the present tense, as if it has already happened. The more descriptive the better. Ask yourself the following questions:

  • Where do you want your business to be exactly one year from today?
  • How do you want to feel one year from today?
  • What have you accomplished?
  • What are the most important goals you have achieved in one year’s time?
  • What does success feel like?
  • What is your dream scenario?

Remember, no dream is too big or outrageous. Give yourself permission to envision exactly what it is that you really want – even if it feels a little scary or even impossible. Nothing is impossible. But you have to set the intention first, and then believe that it can happen.

Even if your conscious mind has a hard time wrapping itself around your plan, your even more powerful subconscious mind will be set in motion. A well-written business plan turns your desire for success into an intention. And once you have the intention to succeed, providence moves and you will find doors opening in unexpected places that lead to success and fulfillment. Stretch yourself a little bit out of your comfort zone and put your ideal scene on paper.

Writing out a business visualization brings your dreams and desires down into concrete terms. An old proverb says, “If you don’t know where you’re going, any road will take you there.” Every flight needs a flight plan and a destination. Every successful business and career is based on a vision.

Writing a business plan will help you connect to your higher purpose for being in business in the first place. Our purpose usually involves service of some kind – contributing to and helping others. We have a primary purpose and secondary purpose. Your primary purpose is all about how you are being, every moment of the day. It’s not a matter of doing or having – it’s about how you are being with others, how you treat them and how they remember you.

Your second purpose is your work in the world. This is the work you are here to do – otherwise referred to as your mission, your vocation or your calling. Writing your business plan – how you see yourself and your business one year from today, will enable you to not only live your purpose, but will allow you to live on purpose. Once you have the map, it’s a lot easier to make it to your destination.

© Liz Dennery Sanders 2009

Life Coaching – It’s Not How You See Your Business Now That Matters

Do you know that one of the most effective coaching tips that you can learn is to see things differently? Meaning, if you’re just a new business or life mentor, you need to see the endpoint of your business. This endpoint refers to your goals on how your business will look in, perhaps, five to ten years from now. You have to understand why this is a crucial matter to learn.

You have chosen to lead a path of being an inspiration, a model, a leader, a friend, and a guide to your clients. That’s a wonderful role that you continuously play for your contacts.

But, take note that competition regarding this career is fierce. How are you going to handle that now? Can you also inspire yourself just as you inspire others to make changes or seek solutions?

In leading a business like this, you have to set your own goals. If you are experiencing difficulties (like any other new coach is), this is where, the line gets drawn. And to stay or not is a choice that many has battled with.

What do you think your answer would be for that situation? Are you going to stay stuck with problems? Are you going to leave? Yes, coaches do have problems to deal with. That’s normal. But one technique can be learned to get out of that and continue with the business.

Visualize how your business can be.

Since you have chosen this profession, you are probably aware that visualization can help. Instead of thinking how bad the business is going or how competition is getting to be a discouragement, think of your goals. See them as if they are already happening to your business. As you make that a habit, you’ll see that this is one of the best coaching tips to master.