Google Search Loves YouTube – YouTube and Business Internet Marketing

The oldest bicycle retailer in America under one families’ ownership is located in Ontario, California. Bumstead’s Bicycles is now owned by the forth and fifth generation of Bumsteads. But in their 99th year things were pretty rocky. After a failed attempt to move into larger, more expensive, quarters, they questioned whether they would be celebrating number 100. One thing they tried was YouTube Videos. Lloyd Bumstead points to creation of a series of YouTube videos as one of the best decisions they made in 2008. “In one weekend alone we had three new customers buy bicycles who were drawn by our videos.” Lloyd and son Garrison are now in year 101.

Why is YouTube working for small businesses? Visual media is trusted. Many consumers prefer to get their information by video instead of text. The emotion and energy of a powerful visual presentation convert visitors to buyers better than print. Use of music and special effects accomplish things that no other media can duplicate. But in this internet age, the big deal about YouTube is how easily you can get visibility on Google search. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website.

In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.

What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.

Going it on your own is simpler than you might expect, and yet the potential return on your time investment may depend on a serious commitment to getting past the basics that follow. Excellent results may require digging into tutorials available on the web. Learning how to “tell your story” in a way that captures and holds the viewer’s attention long enough to create action is more art than science. That said, here are the basics you will need to do it yourself.

  • Camera – Almost any camera that takes digital video will work. I like the Casio Exilim cameras. You can even get the job done with the Flip.
  • Movie Editing Program – Apple’s IMovie is fantastic, but there are many free programs available.
  • The Script – Plan out what you want to say and how you want to tell the story.
  • Directing – Whether you are only directing yourself or others, admonish the story teller to just relax. They can do it over as often as necessary. Also, YouTube is a relaxed environment. Many viewers don’t want the material to be too commercial.
  • Upload your contents into your editing program. Add still shots as inserts or breaks in the action. Create an intro and credits. Edit the video down to the point where you story is fully told. Add music if you dare. Music is a big plus at least for the intro. Here is an example of a YouTube video created for a bike shop that captures these ideas and has successfully sold a lot of product.
  • Upload to YouTube. Your Title should be keyword rich, but still attract viewers. Your description can be really long. Start with your website URL, then add content. Some suggest the description should be a transcript of what’s on the video. Tell the visitor what action to take. Add keyword tags.
  • Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
  • Finally, do Google searches under the keywords that you targeted. See where you are showing up.

There you have it. Easy and actually fun. Go back to your YouTube account, look under insite, and track the results. You may even want to tweak the title or keywords to try and get better traffic. What is a success? Hard to know. The best gauge? Does anyone buy anything from you because they saw the YouTube video. Five views a day and one order a week is better than 50 views a day and no orders.

Visualize Your Home Based Business Success

Visualization is key to helping you to understand where you want your home business opportunity to take you.

Four activities to help you to meditate for your business from home:

1. Read some inspiration material.There are many books in the home based business world that can help you to visualize how you want to take your business to another level. In addition to these type of books, there are many personal development books that will help you to visualized success for your business.

2. Write down your goals. Write down short term goals. Short term goals could be something like reading the next level in your network marketing company that you wish to obtain. By looking at it and meditating on it, you will be motivated to achieve this level. Also write down your long term goals. Where would you like to be with your business in one year, 2 years, 5 years. By writing these goals down you will be able to better visualize how to make a success of your work from home business ideas.

3. Listen to audios in your car as you drive. Audios will help you visualize good direction for your home based business. Turn off the radio and tune in to successful mentors.

4. Listen and participate in your team’s pep and training calls. These calls are designed to get you involved on a daily basis. I personally enjoy my team calls. You can listen to other success stories,that will help you to visualize where you need to take your business for success.

Finally sit still in a quite place and meditate and visualize success for your business. Visualization is the first steps to take successful action for your home based business opportunities. So — visualize.

Visualizing Starting New Businesses – A Few Easy Steps for You to Follow

Visualization is known to have immense power if you do it the right way. In the past the Olympic Athletes have used visualization as a tool to succeed and have experienced amazing results. Visualizing starting new businesses can be a great way to ensure that you receive success in your task. Starting a new business may not always be easy because there are several problems that you may come across in the way. However, with visualization you would urge yourself on and will make sure that you come across all the hurdles and succeed in the end.

Visualizing Starting New Businesses – The Steps to Follow

Your Objectives

The first thing that you will have to do is to know what your objective is. Whether you want to accomplish this objective next month or by next year? You will have to create a clear movie or a scene in your mind with specific objectives. Try to make the visualization real and clear. If you are not yet sure what kind of business you want to start then you can try visualizing starting new businesses. Visualize you running different businesses and make it real.

Your Goals

The next step is to visualize your goals. You will have to be clear about your end goals. If you continue to visualize yourself achieving those goals you will have better chance to accomplish them in the end. You can map out and plan the steps that you will follow in order to achieve your goals. Create a pathway that will lead to your goal and then visualize them. You can also create a vision board which will help you clearly see the goals that you want to accomplish. Vision boards tend to be very effective.

Marketing Strategy

The final step would be to develop a marketing strategy for your business and visualize that you are achieving major success with this strategy. A good marketing strategy and business plan would be necessary to be successful for any kind of business so you will have to visualize yourself creating a marketing plan and then following it and achieving good success.

Visualization is a very powerful tool that you can rely on for anything that you want to achieve in life. However, you should know that this alone will not bring you any nearer to accomplishing the goals. You will also have to be willing to work hard towards your goals along with visualizing starting new businesses. Only this will provide you the success that you are looking for.