Google Search Loves YouTube – YouTube and Business Internet Marketing

The oldest bicycle retailer in America under one families’ ownership is located in Ontario, California. Bumstead’s Bicycles is now owned by the forth and fifth generation of Bumsteads. But in their 99th year things were pretty rocky. After a failed attempt to move into larger, more expensive, quarters, they questioned whether they would be celebrating number 100. One thing they tried was YouTube Videos. Lloyd Bumstead points to creation of a series of YouTube videos as one of the best decisions they made in 2008. “In one weekend alone we had three new customers buy bicycles who were drawn by our videos.” Lloyd and son Garrison are now in year 101.

Why is YouTube working for small businesses? Visual media is trusted. Many consumers prefer to get their information by video instead of text. The emotion and energy of a powerful visual presentation convert visitors to buyers better than print. Use of music and special effects accomplish things that no other media can duplicate. But in this internet age, the big deal about YouTube is how easily you can get visibility on Google search. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website.

In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.

What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.

Going it on your own is simpler than you might expect, and yet the potential return on your time investment may depend on a serious commitment to getting past the basics that follow. Excellent results may require digging into tutorials available on the web. Learning how to “tell your story” in a way that captures and holds the viewer’s attention long enough to create action is more art than science. That said, here are the basics you will need to do it yourself.

  • Camera – Almost any camera that takes digital video will work. I like the Casio Exilim cameras. You can even get the job done with the Flip.
  • Movie Editing Program – Apple’s IMovie is fantastic, but there are many free programs available.
  • The Script – Plan out what you want to say and how you want to tell the story.
  • Directing – Whether you are only directing yourself or others, admonish the story teller to just relax. They can do it over as often as necessary. Also, YouTube is a relaxed environment. Many viewers don’t want the material to be too commercial.
  • Upload your contents into your editing program. Add still shots as inserts or breaks in the action. Create an intro and credits. Edit the video down to the point where you story is fully told. Add music if you dare. Music is a big plus at least for the intro. Here is an example of a YouTube video created for a bike shop that captures these ideas and has successfully sold a lot of product.
  • Upload to YouTube. Your Title should be keyword rich, but still attract viewers. Your description can be really long. Start with your website URL, then add content. Some suggest the description should be a transcript of what’s on the video. Tell the visitor what action to take. Add keyword tags.
  • Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
  • Finally, do Google searches under the keywords that you targeted. See where you are showing up.

There you have it. Easy and actually fun. Go back to your YouTube account, look under insite, and track the results. You may even want to tweak the title or keywords to try and get better traffic. What is a success? Hard to know. The best gauge? Does anyone buy anything from you because they saw the YouTube video. Five views a day and one order a week is better than 50 views a day and no orders.

Life Coaching – It’s Not How You See Your Business Now That Matters

Do you know that one of the most effective coaching tips that you can learn is to see things differently? Meaning, if you’re just a new business or life mentor, you need to see the endpoint of your business. This endpoint refers to your goals on how your business will look in, perhaps, five to ten years from now. You have to understand why this is a crucial matter to learn.

You have chosen to lead a path of being an inspiration, a model, a leader, a friend, and a guide to your clients. That’s a wonderful role that you continuously play for your contacts.

But, take note that competition regarding this career is fierce. How are you going to handle that now? Can you also inspire yourself just as you inspire others to make changes or seek solutions?

In leading a business like this, you have to set your own goals. If you are experiencing difficulties (like any other new coach is), this is where, the line gets drawn. And to stay or not is a choice that many has battled with.

What do you think your answer would be for that situation? Are you going to stay stuck with problems? Are you going to leave? Yes, coaches do have problems to deal with. That’s normal. But one technique can be learned to get out of that and continue with the business.

Visualize how your business can be.

Since you have chosen this profession, you are probably aware that visualization can help. Instead of thinking how bad the business is going or how competition is getting to be a discouragement, think of your goals. See them as if they are already happening to your business. As you make that a habit, you’ll see that this is one of the best coaching tips to master.

How Creative Visualization Helps Problem Solving

Want to know just how powerful creative visualization can be? Imagine, for a moment, that you have an instant hotline to the future. With this hotline, you can answer any question that you have: Should you go for that new promotion, or stay in your current role for a bit longer? Should you give your ex another chance? Is it time to put a down payment on a new home?

When it comes to problem solving, most people would love to have this kind of revealing access in the face of the toughest problems in your life. From careers to relationships – and everything in between – how many of us would take the advice of a psychic if they were correct on 9 out of 10 predictions?

Well, guess what: you do have that kind of uncanny access to solving even the toughest dilemmas – and it is called creative visualization.

Manifesting Your Solutions

Creative visualization is exactly how it sounds: it is a type of visualization method that unlocks your hidden potential to “see” by tapping into the subconscious powers of your mind. Everyone knows how to visualize objects, places, people, etc., by conjuring up that image into the brain. But visualization does not involve conjuring up memories or information that is stored in our consciousness; instead, you visualize your ultimate goals in order to manifest these thoughts into reality.

If you have heard of the law of attraction before, then you know just how powerful visualization can be. After all, the world is composed entirely of energy – and by focusing the energy of your thoughts onto your goals and dreams, you can deliberately create your perfect future. Visualization is the ultimate means of focusing your mind of that perfect future. By picturing what it is that you want from life, your thoughts will soon become instant action.

So how can this help with problem solving? Simple: creative visualization can also help you to manifest solutions to any of your problems – no matter how tough they may be.

How to Visualize Your Problem into Solutions

Ever heard of the expression “go to sleep on it”?

Think about the last time you have had an argument or faced a tough issue at work. Your brain may be churning away with thoughts of obstacles, and frustrated at a lack of viable solutions. But then after a good night’s sleep, you wake up with a clear, calm mind and a picture-perfect idea of what to do about that problem. This sense of peace and assurance does not come from sleep itself: it is because your subconscious mind was busy visualizing solutions to your problems.

You do not have to wait for sleep to take advantage of visualization. The next time you face a dilemma – be it personal or professional – take some time out to sit in silence and think about your problem. Do not get overwhelmed with thoughts of “I cannot” or “It is too hard”; instead, picture your problem as an obstacle that is easy to leap over or side-step. Replace all negative thoughts with statements like “How do I…”, “How can I…” and “I can do…”. Practice these techniques, and your answers will soon come to you.

Remember, creative visualization can only begin when you are willing to let go of negative thoughts and instead embrace the possibility of a solution!