Twitter for Businesses – What Google Searches Won’t Tell You

With Social Media booming as a business marketing tool, many businesses are looking to set up their own corner of the web, including the requisite Twitter account. However, there are still many business owners and internet users not yet familiar with the way Twitter functions. With Twitter’s user-friendly platform, it is relatively easy for a new Twitter user to set up a business account and get noticed in Twitter’s fast-moving online culture by following a few simple steps.

Make Account Setup Easy With a Google Account

The first thing you should be aware of is that you cannot setup multiple accounts under one email address. To make account setup easy, I recommend setting up a Google account for each business you plan to Tweet with. This gives each account a place for notifications and details to be sent, and allows multiple accounts to be set up (for example, if your business has multiple locations, agents or other separate identities).

All Accounts Are Created Equal

Unlike Facebook and Google+, Twitter’s accounts are all the same. This means a business account is set up exactly like a personal account. The only difference between the two is content.

Optimize Your Profile

Profile optimization is all about using the content that will help connect your business to potential customers and associates. Consider what words and language your business uses to brand itself and advertise. Be sure to include taglines, mission statements and other relevant content on your Twitter profile and account to help make the connection between your business and your Twitter account.

Make Your Profile Fun To Look At!

As important as the text on your profile can be, many people forget to spice up the visual part of their profile – something that could prevent new connections from being made. Don’t forget to add a profile picture (maybe your logo or business owner’s image), and create a background that is dynamic and informative. Branding and quality of visual presentation can make a huge impact on your audience, so if you feel you need some professional help with your business’ look, I recommend hiring a professional to help with your branding. It’s usually affordable and something that will have a lasting positive effect on your business’ visual appeal when done right.

Content Is Key, But Interaction Matters, Too!

The point of Twitter is to share (briefly) and interact (briefly). It’s a fast-paced, easy way to connect with customers and get insights and feedback. What you say will ultimately draw other Twitter users in and get them to interact, but if you have no response to their feedback, Twitter will do your business no good. Don’t forget to log in, listen to your followers, and take some time to ask them what they’re looking for from your business or products. It can transform the way you do business and help you better cater to your loyal customers while reaching out to new customers and potential customers who are looking for the products or services you’re offering.

Data Visualization for Small Business

Everyone knows how important it is to monitor and evaluate the available natural, human and financial resources for any kind of business.

Visualizing the numbers has a crucial meaning for analysing and estimating. Psychologically it is more intuitive and helps for deep understanding of the data which are represented by numbers.

A simple and flexible web based application, which converts and visualizes a user defined numbers into different types of interactive charts.

Overview:
Data visualization refers to the techniques used to communicate data or information by encoding it as visual objects (e.g., points, lines or bars) contained in graphics. The goal is to communicate information clearly and efficiently to users. It is one of the steps in data analysis or data science. According to Friedman (2008) the “main goal of data visualization is to communicate information clearly and effectively through graphical means. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key-aspects in a more intuitive way. Yet designers often fail to achieve a balance between form and function, creating gorgeous data visualizations which fail to serve their main purpose – to communicate information”

To communicate information clearly and efficiently, data visualization uses statistical graphics, plots, information graphics and other tools. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message.Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. Increased amounts of data created by Internet activity and an expanding number of sensors in the environment are referred to as “big data” or Internet of things. Processing, analyzing and communicating this data present ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists help address this challenge.

Do You Have a Vision For Your Business?

The start of a new year is when many feel inclined to write out their resolutions. I’m a big proponent of writing and reviewing goals every few months, but I have found that having a powerful business vision is what propels me forward and serves as a constant reminder of what I want my business to be. I have also found that true success and personal fulfillment come from living and working in harmony with my purpose in life.

Spend some time before the end of the month thinking about where you want your business to be in a year. Write your business plan as a simple, clear visualization. It should be in the present tense, as if it has already happened. The more descriptive the better. Ask yourself the following questions:

  • Where do you want your business to be exactly one year from today?
  • How do you want to feel one year from today?
  • What have you accomplished?
  • What are the most important goals you have achieved in one year’s time?
  • What does success feel like?
  • What is your dream scenario?

Remember, no dream is too big or outrageous. Give yourself permission to envision exactly what it is that you really want – even if it feels a little scary or even impossible. Nothing is impossible. But you have to set the intention first, and then believe that it can happen.

Even if your conscious mind has a hard time wrapping itself around your plan, your even more powerful subconscious mind will be set in motion. A well-written business plan turns your desire for success into an intention. And once you have the intention to succeed, providence moves and you will find doors opening in unexpected places that lead to success and fulfillment. Stretch yourself a little bit out of your comfort zone and put your ideal scene on paper.

Writing out a business visualization brings your dreams and desires down into concrete terms. An old proverb says, “If you don’t know where you’re going, any road will take you there.” Every flight needs a flight plan and a destination. Every successful business and career is based on a vision.

Writing a business plan will help you connect to your higher purpose for being in business in the first place. Our purpose usually involves service of some kind – contributing to and helping others. We have a primary purpose and secondary purpose. Your primary purpose is all about how you are being, every moment of the day. It’s not a matter of doing or having – it’s about how you are being with others, how you treat them and how they remember you.

Your second purpose is your work in the world. This is the work you are here to do – otherwise referred to as your mission, your vocation or your calling. Writing your business plan – how you see yourself and your business one year from today, will enable you to not only live your purpose, but will allow you to live on purpose. Once you have the map, it’s a lot easier to make it to your destination.

© Liz Dennery Sanders 2009