Brand Identity Design Techniques For Business Owners

Your brand identity design is used to represent your business visually. If it looks visually appealing and professional, then this is how people will think of your business. If it looks ordinary and unprofessional, then people won’t trust you or your products. This is why it is crucial that you create your brand identity design, commonly known as logo design, in a professional and attractive way to create a positive impact and win the trust of your market. Your logo design may seem small in size, but it is actually a very significant design as it helps you represent your business both locally and globally.

There are several elements that make this design effective and neglecting them will result in a low quality design which will be devastating for your business and its growth. So, let’s discuss some of the vital elements that can help you create your brand identity in a highly professional way.

The first and the most important thing that you need to do is to do some research that how your direct competitors have created their designs. When you look at their designs, do you think they have managed to represent themselves in a truly professional and elegant way? If yes, then evaluate that what factors have made the design attractive. What you need to do is to create a better design to outclass them. Of course, to do this you will need to hire a professional logo designer.

Why is it important to hire a professional designer? Why can’t you ask your neighbor’s kid who is doing the design course to create one for you? Well, let me ask: What does the kid know about brand image and brand identity? If the kid doesn’t have any experience of the corporate world, how will he be able to give your business a professional and trustworthy look? This is why it is extremely important that you hire a professional and experienced designer to do the job for you.

Another important thing that you must be aware of is that your logo doesn’t need to look complicated to be professional. A simple logo design is easily memorable. Secondly, if it’s designed professionally, then it gives an elegant touch to your business and also helps you stand-out from the rest. We have several examples of simple, memorable and powerful logos. For example, Google, HP, Dell, Target and so on.

Colors play a crucial role in the success of your brand identity design. Having lots of colors in your logo is never advisable. The best practice is to have maximum two colors. Secondly, you need to spread them strategically, nicely and wisely to make the design look good in black and white as well.

If your logo is unable to tell your market that what your business is all about, then it is a useless logo. Ensure that your logo design correctly represents your business model as well as helps you win the trust of your market.

So, with these techniques you make your brand identity design effective as well as attractive.

Google Search Loves YouTube – YouTube and Business Internet Marketing

The oldest bicycle retailer in America under one families’ ownership is located in Ontario, California. Bumstead’s Bicycles is now owned by the forth and fifth generation of Bumsteads. But in their 99th year things were pretty rocky. After a failed attempt to move into larger, more expensive, quarters, they questioned whether they would be celebrating number 100. One thing they tried was YouTube Videos. Lloyd Bumstead points to creation of a series of YouTube videos as one of the best decisions they made in 2008. “In one weekend alone we had three new customers buy bicycles who were drawn by our videos.” Lloyd and son Garrison are now in year 101.

Why is YouTube working for small businesses? Visual media is trusted. Many consumers prefer to get their information by video instead of text. The emotion and energy of a powerful visual presentation convert visitors to buyers better than print. Use of music and special effects accomplish things that no other media can duplicate. But in this internet age, the big deal about YouTube is how easily you can get visibility on Google search. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website.

In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.

What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.

Going it on your own is simpler than you might expect, and yet the potential return on your time investment may depend on a serious commitment to getting past the basics that follow. Excellent results may require digging into tutorials available on the web. Learning how to “tell your story” in a way that captures and holds the viewer’s attention long enough to create action is more art than science. That said, here are the basics you will need to do it yourself.

  • Camera – Almost any camera that takes digital video will work. I like the Casio Exilim cameras. You can even get the job done with the Flip.
  • Movie Editing Program – Apple’s IMovie is fantastic, but there are many free programs available.
  • The Script – Plan out what you want to say and how you want to tell the story.
  • Directing – Whether you are only directing yourself or others, admonish the story teller to just relax. They can do it over as often as necessary. Also, YouTube is a relaxed environment. Many viewers don’t want the material to be too commercial.
  • Upload your contents into your editing program. Add still shots as inserts or breaks in the action. Create an intro and credits. Edit the video down to the point where you story is fully told. Add music if you dare. Music is a big plus at least for the intro. Here is an example of a YouTube video created for a bike shop that captures these ideas and has successfully sold a lot of product.
  • Upload to YouTube. Your Title should be keyword rich, but still attract viewers. Your description can be really long. Start with your website URL, then add content. Some suggest the description should be a transcript of what’s on the video. Tell the visitor what action to take. Add keyword tags.
  • Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
  • Finally, do Google searches under the keywords that you targeted. See where you are showing up.

There you have it. Easy and actually fun. Go back to your YouTube account, look under insite, and track the results. You may even want to tweak the title or keywords to try and get better traffic. What is a success? Hard to know. The best gauge? Does anyone buy anything from you because they saw the YouTube video. Five views a day and one order a week is better than 50 views a day and no orders.

Data Visualization for Small Business

Everyone knows how important it is to monitor and evaluate the available natural, human and financial resources for any kind of business.

Visualizing the numbers has a crucial meaning for analysing and estimating. Psychologically it is more intuitive and helps for deep understanding of the data which are represented by numbers.

A simple and flexible web based application, which converts and visualizes a user defined numbers into different types of interactive charts.

Overview:
Data visualization refers to the techniques used to communicate data or information by encoding it as visual objects (e.g., points, lines or bars) contained in graphics. The goal is to communicate information clearly and efficiently to users. It is one of the steps in data analysis or data science. According to Friedman (2008) the “main goal of data visualization is to communicate information clearly and effectively through graphical means. It doesn’t mean that data visualization needs to look boring to be functional or extremely sophisticated to look beautiful. To convey ideas effectively, both aesthetic form and functionality need to go hand in hand, providing insights into a rather sparse and complex data set by communicating its key-aspects in a more intuitive way. Yet designers often fail to achieve a balance between form and function, creating gorgeous data visualizations which fail to serve their main purpose – to communicate information”

To communicate information clearly and efficiently, data visualization uses statistical graphics, plots, information graphics and other tools. Numerical data may be encoded using dots, lines, or bars, to visually communicate a quantitative message.Effective visualization helps users analyze and reason about data and evidence. It makes complex data more accessible, understandable and usable. Users may have particular analytical tasks, such as making comparisons or understanding causality, and the design principle of the graphic (i.e., showing comparisons or showing causality) follows the task. Tables are generally used where users will look up a specific measurement, while charts of various types are used to show patterns or relationships in the data for one or more variables.

Data visualization is both an art and a science. It is viewed as a branch of descriptive statistics by some, but also as a grounded theory development tool by others. Increased amounts of data created by Internet activity and an expanding number of sensors in the environment are referred to as “big data” or Internet of things. Processing, analyzing and communicating this data present ethical and analytical challenges for data visualization. The field of data science and practitioners called data scientists help address this challenge.