Twitter for Businesses – What Google Searches Won’t Tell You

With Social Media booming as a business marketing tool, many businesses are looking to set up their own corner of the web, including the requisite Twitter account. However, there are still many business owners and internet users not yet familiar with the way Twitter functions. With Twitter’s user-friendly platform, it is relatively easy for a new Twitter user to set up a business account and get noticed in Twitter’s fast-moving online culture by following a few simple steps.

Make Account Setup Easy With a Google Account

The first thing you should be aware of is that you cannot setup multiple accounts under one email address. To make account setup easy, I recommend setting up a Google account for each business you plan to Tweet with. This gives each account a place for notifications and details to be sent, and allows multiple accounts to be set up (for example, if your business has multiple locations, agents or other separate identities).

All Accounts Are Created Equal

Unlike Facebook and Google+, Twitter’s accounts are all the same. This means a business account is set up exactly like a personal account. The only difference between the two is content.

Optimize Your Profile

Profile optimization is all about using the content that will help connect your business to potential customers and associates. Consider what words and language your business uses to brand itself and advertise. Be sure to include taglines, mission statements and other relevant content on your Twitter profile and account to help make the connection between your business and your Twitter account.

Make Your Profile Fun To Look At!

As important as the text on your profile can be, many people forget to spice up the visual part of their profile – something that could prevent new connections from being made. Don’t forget to add a profile picture (maybe your logo or business owner’s image), and create a background that is dynamic and informative. Branding and quality of visual presentation can make a huge impact on your audience, so if you feel you need some professional help with your business’ look, I recommend hiring a professional to help with your branding. It’s usually affordable and something that will have a lasting positive effect on your business’ visual appeal when done right.

Content Is Key, But Interaction Matters, Too!

The point of Twitter is to share (briefly) and interact (briefly). It’s a fast-paced, easy way to connect with customers and get insights and feedback. What you say will ultimately draw other Twitter users in and get them to interact, but if you have no response to their feedback, Twitter will do your business no good. Don’t forget to log in, listen to your followers, and take some time to ask them what they’re looking for from your business or products. It can transform the way you do business and help you better cater to your loyal customers while reaching out to new customers and potential customers who are looking for the products or services you’re offering.

Business Planning: Preparation Is Key

Preparation of efficient strategies will be necessary for success whether planning for a “lemonade stand”, or wanting to run the lemonade stand from your “executive suite”. Now that the symbolic foundation has been laid for business, one can begin conducting day-to-day operations. I am quite certain than many successful people would agree that a certain level of preparation was associated with their achievements. Had they not been prepared to sacrifice that of which would contradict their vision, they would have not achieved all their great accomplishments. In this article I plan on creating a visual to emphasize the importance of preparation in the world of business. Visualize this scenario.

A wealthy, successful, and influential Independent Business Owner is “away” on business. This entrepreneur has a lot that they are responsible for while conducting “market research” in the area. While checking their itinerary for the day, this entrepreneur’s phone rings. RING! RING! RING! “Hello” the entrepreneur answers. “Mr. (Ms.)_______, I hate to bother you, but I JUST HAVE to inform you of this Lemonade stand I ran across. It is the best lemonade stand in the land.” The business owner responds sarcastically, “If you are pulling my leg, I’m taking you off the payroll.” The assistant then replies, “I’m confident this is the best lemonade stand in all the land” Now depending on if you are the lemonade stand or in the executive suite, a few things can happen here.

If you laid the proper foundation for your business structure, and have realistic goals, your lemonade stand should be in a position to at least negotiate on a real world level to prepare a better future for itself. One who values this business opportunity will have all day-to-day operations accounted for, and documented clearly in their business so they can present a mutual investment plan despite being in their executive suite. The planning process is very valuable to management. The information collected can provide additional preparation which will assist with making solid predictions that should positively impact the business in the future.

If you are a business owner who is properly prepared to invest in or manage a lemonade stand, this should turn out well.

Preparation will ensure an individual has constructed a concrete business plan prior to this moment. Maybe your father owned a lemonade stand when you were a child, or you once worked at a lemonade stand years ago in high school. Nevertheless, You have a genuine love for seeing a product go to the next level. With all these strategies and field research you are prepared to become a pioneer in the industry. Now if you just want to be the type of business owner that has poor work ethic, this will not work. Say this business owner just wants a lemonade stand because they had a conversation with another business owner the other day, this could be a huge waste of money.

If we pull back the layers and see no research has been conducted, this business will have some serious issues. If this business entity is on “shakey” grounds, and is relying on a plan that could not assist persons to the nearest exit during a fire drill, bad things will happen. Ultimately, If a business is poorly built, and is relying on a plan that can influence a fiction novel, some important changes must occurs. One thing is for certain; being knowledgeable of your structure and having a solid plan is pivotal for success. By understanding preparation one also holds the key to creating value for your products or services. As a business owner remember time equals money; therefore, it must always be accounted for.

Google Search Loves YouTube – YouTube and Business Internet Marketing

The oldest bicycle retailer in America under one families’ ownership is located in Ontario, California. Bumstead’s Bicycles is now owned by the forth and fifth generation of Bumsteads. But in their 99th year things were pretty rocky. After a failed attempt to move into larger, more expensive, quarters, they questioned whether they would be celebrating number 100. One thing they tried was YouTube Videos. Lloyd Bumstead points to creation of a series of YouTube videos as one of the best decisions they made in 2008. “In one weekend alone we had three new customers buy bicycles who were drawn by our videos.” Lloyd and son Garrison are now in year 101.

Why is YouTube working for small businesses? Visual media is trusted. Many consumers prefer to get their information by video instead of text. The emotion and energy of a powerful visual presentation convert visitors to buyers better than print. Use of music and special effects accomplish things that no other media can duplicate. But in this internet age, the big deal about YouTube is how easily you can get visibility on Google search. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website.

In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.

What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.

Going it on your own is simpler than you might expect, and yet the potential return on your time investment may depend on a serious commitment to getting past the basics that follow. Excellent results may require digging into tutorials available on the web. Learning how to “tell your story” in a way that captures and holds the viewer’s attention long enough to create action is more art than science. That said, here are the basics you will need to do it yourself.

  • Camera – Almost any camera that takes digital video will work. I like the Casio Exilim cameras. You can even get the job done with the Flip.
  • Movie Editing Program – Apple’s IMovie is fantastic, but there are many free programs available.
  • The Script – Plan out what you want to say and how you want to tell the story.
  • Directing – Whether you are only directing yourself or others, admonish the story teller to just relax. They can do it over as often as necessary. Also, YouTube is a relaxed environment. Many viewers don’t want the material to be too commercial.
  • Upload your contents into your editing program. Add still shots as inserts or breaks in the action. Create an intro and credits. Edit the video down to the point where you story is fully told. Add music if you dare. Music is a big plus at least for the intro. Here is an example of a YouTube video created for a bike shop that captures these ideas and has successfully sold a lot of product.
  • Upload to YouTube. Your Title should be keyword rich, but still attract viewers. Your description can be really long. Start with your website URL, then add content. Some suggest the description should be a transcript of what’s on the video. Tell the visitor what action to take. Add keyword tags.
  • Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
  • Finally, do Google searches under the keywords that you targeted. See where you are showing up.

There you have it. Easy and actually fun. Go back to your YouTube account, look under insite, and track the results. You may even want to tweak the title or keywords to try and get better traffic. What is a success? Hard to know. The best gauge? Does anyone buy anything from you because they saw the YouTube video. Five views a day and one order a week is better than 50 views a day and no orders.