Google Search Loves YouTube – YouTube and Business Internet Marketing

The oldest bicycle retailer in America under one families’ ownership is located in Ontario, California. Bumstead’s Bicycles is now owned by the forth and fifth generation of Bumsteads. But in their 99th year things were pretty rocky. After a failed attempt to move into larger, more expensive, quarters, they questioned whether they would be celebrating number 100. One thing they tried was YouTube Videos. Lloyd Bumstead points to creation of a series of YouTube videos as one of the best decisions they made in 2008. “In one weekend alone we had three new customers buy bicycles who were drawn by our videos.” Lloyd and son Garrison are now in year 101.

Why is YouTube working for small businesses? Visual media is trusted. Many consumers prefer to get their information by video instead of text. The emotion and energy of a powerful visual presentation convert visitors to buyers better than print. Use of music and special effects accomplish things that no other media can duplicate. But in this internet age, the big deal about YouTube is how easily you can get visibility on Google search. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website.

In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.

What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.

Going it on your own is simpler than you might expect, and yet the potential return on your time investment may depend on a serious commitment to getting past the basics that follow. Excellent results may require digging into tutorials available on the web. Learning how to “tell your story” in a way that captures and holds the viewer’s attention long enough to create action is more art than science. That said, here are the basics you will need to do it yourself.

  • Camera – Almost any camera that takes digital video will work. I like the Casio Exilim cameras. You can even get the job done with the Flip.
  • Movie Editing Program – Apple’s IMovie is fantastic, but there are many free programs available.
  • The Script – Plan out what you want to say and how you want to tell the story.
  • Directing – Whether you are only directing yourself or others, admonish the story teller to just relax. They can do it over as often as necessary. Also, YouTube is a relaxed environment. Many viewers don’t want the material to be too commercial.
  • Upload your contents into your editing program. Add still shots as inserts or breaks in the action. Create an intro and credits. Edit the video down to the point where you story is fully told. Add music if you dare. Music is a big plus at least for the intro. Here is an example of a YouTube video created for a bike shop that captures these ideas and has successfully sold a lot of product.
  • Upload to YouTube. Your Title should be keyword rich, but still attract viewers. Your description can be really long. Start with your website URL, then add content. Some suggest the description should be a transcript of what’s on the video. Tell the visitor what action to take. Add keyword tags.
  • Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
  • Finally, do Google searches under the keywords that you targeted. See where you are showing up.

There you have it. Easy and actually fun. Go back to your YouTube account, look under insite, and track the results. You may even want to tweak the title or keywords to try and get better traffic. What is a success? Hard to know. The best gauge? Does anyone buy anything from you because they saw the YouTube video. Five views a day and one order a week is better than 50 views a day and no orders.

Business Building Steps – 5 Principle Steps to Build Any Business

Majority of the business people do not succeed in their businesses largely because they do not understand progressive steps in business management. They may start with enough capital and other necessary resources but when they meet challenges they give up because they do not understand the appropriate business steps to reach success. This article explains 5 important steps to help you build your business. These are: Start small, Think of possibilities, Reach further, Invest resources, visualize success and expand.

Start small. Even a journey of 1000 miles starts with one step. Success is not achieved through one giant step but through several small steps, at times associated with some humps of failures. You start small where you are and with what you have. Keep the focus towards your goal and you will be successful. All the billionaires in this world started with a few dollars like you.

Think of possibilities. Do not spend your precious time thinking of the impossibilities a head of you or focusing on those who have failed in business before you. Look at those who have succeeded and learn from them how they did it. Do not say I cannot do it, what you think is real becomes your reality and what your mind can perceive and believe you can achieve.

Reach a little further. This involves more planning, evaluating, training and learning from other successful people who went into business a head of you. Associate with them, become friendly to them. Ask them the required advice in financial mattes and you will be on your way to success. You need to attend workshops, seminars and read appropriate books magazines or articles. This will help you enlarge your business understanding hence become successful.

Invest resources. You cannot harvest where you have not sown. If you are to get the best out of your business, you must invest time, money and energy into it. Spend time thinking and planning for your business. Budget properly and evaluate the performance of your business quarterly and annually. Look for the gaps and devise means to fill them up. Put in money to make more money and you will succeed in your business.

Visualize success. Do not be threatened by failures or loses on the way. This is because behind every successful man, there and several heaps of failures. It is the commitment, hard work and determination towards the set goals that keep successful people going. You too can succeed if you choose to visualize success a head of your failures. Failures are stepping stones to success.

Expand. Finally you need to expand your reality, context and business. Do not focus on a smaller community as your customers; look at the whole world as potential customers. Plan how to serve a large population. Expand your business, lower the prices for your products get less profit from each product but sell many and you will be very successful. Look for what many people need and is not provided or less provided and become the supplier. The more people you serve, more successful you will become in your business. The more generous you become, the more money you make and the more successful you will become in business.

6 Helpful Tips for Entrepreneurs, How to Overcome Fear of Starting a Business

How do you feel when you see successful people on the spotlight? You think that I will follow that path too. When you are actually trying to duplicate their success, it is pretty tough. You may start complaining that you don’t have enough skills, no knowledge, etc. The first thing that you need to do when you set your heart to be a solo entrepreneur is to develop emotional maturity, managing your business fear. Ask yourself if you have any fear of starting a business. Have you seen the iceberg? The 90% of iceberg part is invisible, submerged beneath the water. Your subconscious mind is like 90% of iceberg part. You accumulate past experiences in your subconscious mind, and it controls your actions and behaviors today. How can you change your old benefit or your mindset? You can’t change it overnight, but it will change gradually as you set to acquire a new belief.

Here are my tips for solo entrepreneurs, how to deal with the fear of starting a business:

  1. Identify your fear of starting a business. Make a list of your fear and how you are going to work or to solve on each of your fear in business.
  2. When your negative thought of fear keeps coming, you need to have a positive affirmation to replace your fear gradually.
  3. Identify your weakness in business. If your weakness is the root of your fear in business, do something about it, learn the skills. When your skills improve, your business fear will subside.
  4. Identify and think of your strength, interest and abilities that make you feel good, confident and be proud of you.
  5. Join a community which can offer a support. I feel grateful that I find the right community. I receive feedback and support. W are growing together, to encourage, to lend a helping hand and to cheer on someone’s achievement. As a human, we need praises and compliments to build our self-worth. The law of association is working; associate yourself with successful, positive or influential people and they will determine your future.
  6. Hire a coach or a consultant. Why do you need a consultant? If you have challenges in your business, and if you need advices or someone to brainstorm with you for a solution, you need to hire a consultant. Don’t get defeated in your obstacle, but get a help. Why do you need a coach? You want to achieve your goal, and you need someone to walk with you, to overcome your fear of starting a business and to follow up with your actions and goal. If you can find a consultant that can perform as a coach, that is a better choice.

With 6 helpful tips for solo entrepreneurs, how to manage fear of starting a business, you will be prepared to get started in business. Visualize your vision and remember your mission in business, that is your motivation why you should build your own business. When your business is working, you are not only developing your potentials, but you help your family and your business will give positive impact to people around you.