Ideas and Tips For Naming a Photography Business

When it comes to naming a photography business there are numerous things that you have to consider. Here are a few tips on choosing photography business names that are effective, functional and legally sound.

Lengthy or Short and Sweet?

Long names are often not practical and are easily forgotten. Aim to keep your business name down to one, two or at the most three words. Also take note of the number of syllables in each word. The word ‘photography’ already has four syllables so you should try to match it up with words that are of only one or two syllables if possible.

Spelling, Acronyms and Pronunciation

Unless absolutely necessary, don’t play around with the spelling of the words in your photography business name. This can really confuse people and make it difficult for them to remember you and find you.

Pronunciation is also one of the keys to an effective business name. Avoid names that are too long or difficult to understand clearly.

Put your name to the ‘phone test’ a few times by having a friend call you so that you can practice answering a call to hear how functional the proposed name is. How does it feel to answer the phone using that specific name? Was your friend able to understand it clearly? You also need to be able to read or spell out your website address and email addresses clearly over the phone.

Acronyms can give you an easy means of referring to your business when speaking to people who are already very familiar with your brand. A photography business called ‘New Horizon Images’ for example could be easily referred to as NHI or NH Images. Just make sure that the first initials of the individual words that make up your business name don’t spell out anything that may be embarrassing or offensive.

Domain Names and Search Engine Considerations

It is almost certain that you will establish a web presence after you have started your photography business. Before you finalize the naming decision you should make sure that there is a suitable domain name available.

Once you become well known it is important that clients and prospects are able to easily find you by doing a search on Google or other top search engines. Having an original name will make it easier to rank highly when someone does a search for you. If you go with a common business name you may find that you are coming up on the second page of the search results and are therefore losing business.

Branding and Advertising Considerations

There was a time when many local businesses tried to choose names that started with the letter ‘A’ in order to get a preferential listing in the Yellow Pages. Business directories like the Yellow Pages are still popular, even if they have lost ground to online search engines. While it could be convenient if your desired business name started with an ‘A’ it is advised that you do not put to much emphasis on this point.

Bear in mind that your name, or part of it will probably have to be incorporated into a logo design to give your business visual representation in the market. Your name and logo design should be functional in that they are suited to a full range of uses, from business cards through to vehicle advertising and signage. Imagine how a name will look on all of your business stationery and promotional materials in the future.

Legal Implications

Once you have chosen a name for your photography business you will have to register it. Every state or country will have a different process so find out what is required in the area where you live.

Before a name is chosen you should do a search of the names database at your city or county clerks office to make sure that your name is truly one that can become your own and will not be infringing on the trademarks of other organizations.

To guarantee that you are protecting your rights to your business name and other intellectual property such as your logo design you may want to consider registering for trademark status.

The Law Of Attraction and Business

There is a lot of excitement around the concept of the Law Of Attraction at the moment. The Law of Attraction simply states, “Like attracts like”. This means that the thoughts you are putting out will attract back to you similar realities, so that your thoughts and intentions become self-prophetic. In business, this can be very powerful and you can use “The Law” to attract new clients, get great media coverage, loyal employees, business opportunities and empower and motivate yourself and any staff members you may have because you will be able put out thoughts and intentions of success and attract these things into your business.

Here is a bit of historical background on what the Law Attraction is: Thomas Trowad was one of the earliest thinkers of the New Thought movement and he explained that “thought comes before its physical manifestation”. This means that the conditions you experience in your business (and in your personal life too) first originated from your thoughts.

When you start out in business, you are excited and optimistic that you will find success in your enterprise. You can visualize having more time, making more money, travelling more and growing your spirituality. However, something happens along the way and you start to work harder, earning less and having little time for yourself or for family, this is the situation I found myself in personally whilst still discovering the law. I really was no better off that when I was working a 9-5 job, in fact I had much longer hours running my business.

What happens at that moment? It all depends on the vibration or intentional thoughts that you are sending out to the Universe. Most of the times we do not even know that we are projecting negative thoughts and emotions and thus attracting back these things. When the initial euphoria of starting a business is no longer alive, it is easy to give into negative states of mind, notably worry and doubt about the performance of your business. And, because the law of attraction is always at work, you will attract situations of scarcity, under performance, low sales and return on investment.

However there is hope because this also works the other way. When you project mental images, thoughts and firm intentions of success in your business, the concept of the law of attraction & business begins to work for you. But this is more than just luck and positive thinking, though positive thinking does play a big role in your attracting of business success. For the law of attraction & business concept to work for you, you must first realize that you are a spiritual being and so are your customers. You and all other living things in the universe communicate through spiritual energy. Visualization is how you make use of this spiritual medium to create mental images that are then projected to the Universe and send back to you in their physical form. Thus, you need to be sending strong intentions or visualizing what you want for your business.

Is it more customers? More sales and revenues? More referrals and new, bigger customers? Expansion into other towns, cities or countries?

According to the law of attraction, visualization is much more than dreaming and hoping that customers will come. It is setting powerful intentions that customers are coming to buy from you, that they will be willing to spend money on your products, and they will refer others to your business. Visualization also comes with emotion. By mixing thought and emotion, you are automatically setting the Law of Attraction into motion and the universe will begin to fulfil your desires.

It is important that you do not permit feelings and thoughts of doubt and fear to contaminate your positive mental images. If this happens, you will receive mixed results, for example, one big customer comes, buys from you for a short time and then leaves.

One way to look at it is this way: ask, believe and receive. Ask by visualizing, believe by having faith that the business success you have asked for is already yours, and then anticipate what you have asked for. As you anticipate, you have to put yourself in the emotional state you will be in when you receive the conducive business conditions you have asked for.

The mistake that most of use make when using the law of attraction in regards to business is that we forget to draw the line between deliberate attraction and being too attached to the outcome. This is a big no-no. Deliberate attraction is really aligning yourself with the positive energy of the business success you want. This means no self-doubt and pessimism. However, do not fall into the trap of obsessing over this particular outcome. If you do, you will be sending out the emotion of fear, and resistance and doubting that the Universe will bring to you that which you have asked for. This might be difficult to do, especially when your business and income is at stake, but you have to learn to be unattached to the outcome.

Give up the fear and resistance and you will be on the true road.

When you are less attached to the outcome, you have more time to positively and deliberately work on the processes in your business. Yes, you will have to take action while you use the concept of the law of attraction & business. However, the action you take will be inspired by positive visualization, positive anticipation and positive thought.

Here is something to consider about taking action: The law of attraction does not work in a vacuum; you have to take action in your business, carrying out the tasks that you should be. However, this will not feel like work, once you align yourself with the positive energy of the success that you are attracting. If you are planning to launch and implement your marketing campaign, go ahead and do this. However, remember to deliberately set the intentions for what you want your campaign to achieve. If you are looking to launch a new product, take action and deliberately attract positive responses from clients.

Experiencing the law of attraction work in your life and business will give you more confidence in these theories, gradually you will then begin to attract success much more easily.

Brand Identity Design Techniques For Business Owners

Your brand identity design is used to represent your business visually. If it looks visually appealing and professional, then this is how people will think of your business. If it looks ordinary and unprofessional, then people won’t trust you or your products. This is why it is crucial that you create your brand identity design, commonly known as logo design, in a professional and attractive way to create a positive impact and win the trust of your market. Your logo design may seem small in size, but it is actually a very significant design as it helps you represent your business both locally and globally.

There are several elements that make this design effective and neglecting them will result in a low quality design which will be devastating for your business and its growth. So, let’s discuss some of the vital elements that can help you create your brand identity in a highly professional way.

The first and the most important thing that you need to do is to do some research that how your direct competitors have created their designs. When you look at their designs, do you think they have managed to represent themselves in a truly professional and elegant way? If yes, then evaluate that what factors have made the design attractive. What you need to do is to create a better design to outclass them. Of course, to do this you will need to hire a professional logo designer.

Why is it important to hire a professional designer? Why can’t you ask your neighbor’s kid who is doing the design course to create one for you? Well, let me ask: What does the kid know about brand image and brand identity? If the kid doesn’t have any experience of the corporate world, how will he be able to give your business a professional and trustworthy look? This is why it is extremely important that you hire a professional and experienced designer to do the job for you.

Another important thing that you must be aware of is that your logo doesn’t need to look complicated to be professional. A simple logo design is easily memorable. Secondly, if it’s designed professionally, then it gives an elegant touch to your business and also helps you stand-out from the rest. We have several examples of simple, memorable and powerful logos. For example, Google, HP, Dell, Target and so on.

Colors play a crucial role in the success of your brand identity design. Having lots of colors in your logo is never advisable. The best practice is to have maximum two colors. Secondly, you need to spread them strategically, nicely and wisely to make the design look good in black and white as well.

If your logo is unable to tell your market that what your business is all about, then it is a useless logo. Ensure that your logo design correctly represents your business model as well as helps you win the trust of your market.

So, with these techniques you make your brand identity design effective as well as attractive.