Business Planning: Preparation Is Key

Preparation of efficient strategies will be necessary for success whether planning for a “lemonade stand”, or wanting to run the lemonade stand from your “executive suite”. Now that the symbolic foundation has been laid for business, one can begin conducting day-to-day operations. I am quite certain than many successful people would agree that a certain level of preparation was associated with their achievements. Had they not been prepared to sacrifice that of which would contradict their vision, they would have not achieved all their great accomplishments. In this article I plan on creating a visual to emphasize the importance of preparation in the world of business. Visualize this scenario.

A wealthy, successful, and influential Independent Business Owner is “away” on business. This entrepreneur has a lot that they are responsible for while conducting “market research” in the area. While checking their itinerary for the day, this entrepreneur’s phone rings. RING! RING! RING! “Hello” the entrepreneur answers. “Mr. (Ms.)_______, I hate to bother you, but I JUST HAVE to inform you of this Lemonade stand I ran across. It is the best lemonade stand in the land.” The business owner responds sarcastically, “If you are pulling my leg, I’m taking you off the payroll.” The assistant then replies, “I’m confident this is the best lemonade stand in all the land” Now depending on if you are the lemonade stand or in the executive suite, a few things can happen here.

If you laid the proper foundation for your business structure, and have realistic goals, your lemonade stand should be in a position to at least negotiate on a real world level to prepare a better future for itself. One who values this business opportunity will have all day-to-day operations accounted for, and documented clearly in their business so they can present a mutual investment plan despite being in their executive suite. The planning process is very valuable to management. The information collected can provide additional preparation which will assist with making solid predictions that should positively impact the business in the future.

If you are a business owner who is properly prepared to invest in or manage a lemonade stand, this should turn out well.

Preparation will ensure an individual has constructed a concrete business plan prior to this moment. Maybe your father owned a lemonade stand when you were a child, or you once worked at a lemonade stand years ago in high school. Nevertheless, You have a genuine love for seeing a product go to the next level. With all these strategies and field research you are prepared to become a pioneer in the industry. Now if you just want to be the type of business owner that has poor work ethic, this will not work. Say this business owner just wants a lemonade stand because they had a conversation with another business owner the other day, this could be a huge waste of money.

If we pull back the layers and see no research has been conducted, this business will have some serious issues. If this business entity is on “shakey” grounds, and is relying on a plan that could not assist persons to the nearest exit during a fire drill, bad things will happen. Ultimately, If a business is poorly built, and is relying on a plan that can influence a fiction novel, some important changes must occurs. One thing is for certain; being knowledgeable of your structure and having a solid plan is pivotal for success. By understanding preparation one also holds the key to creating value for your products or services. As a business owner remember time equals money; therefore, it must always be accounted for.

Brand Identity Design Techniques For Business Owners

Your brand identity design is used to represent your business visually. If it looks visually appealing and professional, then this is how people will think of your business. If it looks ordinary and unprofessional, then people won’t trust you or your products. This is why it is crucial that you create your brand identity design, commonly known as logo design, in a professional and attractive way to create a positive impact and win the trust of your market. Your logo design may seem small in size, but it is actually a very significant design as it helps you represent your business both locally and globally.

There are several elements that make this design effective and neglecting them will result in a low quality design which will be devastating for your business and its growth. So, let’s discuss some of the vital elements that can help you create your brand identity in a highly professional way.

The first and the most important thing that you need to do is to do some research that how your direct competitors have created their designs. When you look at their designs, do you think they have managed to represent themselves in a truly professional and elegant way? If yes, then evaluate that what factors have made the design attractive. What you need to do is to create a better design to outclass them. Of course, to do this you will need to hire a professional logo designer.

Why is it important to hire a professional designer? Why can’t you ask your neighbor’s kid who is doing the design course to create one for you? Well, let me ask: What does the kid know about brand image and brand identity? If the kid doesn’t have any experience of the corporate world, how will he be able to give your business a professional and trustworthy look? This is why it is extremely important that you hire a professional and experienced designer to do the job for you.

Another important thing that you must be aware of is that your logo doesn’t need to look complicated to be professional. A simple logo design is easily memorable. Secondly, if it’s designed professionally, then it gives an elegant touch to your business and also helps you stand-out from the rest. We have several examples of simple, memorable and powerful logos. For example, Google, HP, Dell, Target and so on.

Colors play a crucial role in the success of your brand identity design. Having lots of colors in your logo is never advisable. The best practice is to have maximum two colors. Secondly, you need to spread them strategically, nicely and wisely to make the design look good in black and white as well.

If your logo is unable to tell your market that what your business is all about, then it is a useless logo. Ensure that your logo design correctly represents your business model as well as helps you win the trust of your market.

So, with these techniques you make your brand identity design effective as well as attractive.

Ideas and Tips For Naming a Photography Business

When it comes to naming a photography business there are numerous things that you have to consider. Here are a few tips on choosing photography business names that are effective, functional and legally sound.

Lengthy or Short and Sweet?

Long names are often not practical and are easily forgotten. Aim to keep your business name down to one, two or at the most three words. Also take note of the number of syllables in each word. The word ‘photography’ already has four syllables so you should try to match it up with words that are of only one or two syllables if possible.

Spelling, Acronyms and Pronunciation

Unless absolutely necessary, don’t play around with the spelling of the words in your photography business name. This can really confuse people and make it difficult for them to remember you and find you.

Pronunciation is also one of the keys to an effective business name. Avoid names that are too long or difficult to understand clearly.

Put your name to the ‘phone test’ a few times by having a friend call you so that you can practice answering a call to hear how functional the proposed name is. How does it feel to answer the phone using that specific name? Was your friend able to understand it clearly? You also need to be able to read or spell out your website address and email addresses clearly over the phone.

Acronyms can give you an easy means of referring to your business when speaking to people who are already very familiar with your brand. A photography business called ‘New Horizon Images’ for example could be easily referred to as NHI or NH Images. Just make sure that the first initials of the individual words that make up your business name don’t spell out anything that may be embarrassing or offensive.

Domain Names and Search Engine Considerations

It is almost certain that you will establish a web presence after you have started your photography business. Before you finalize the naming decision you should make sure that there is a suitable domain name available.

Once you become well known it is important that clients and prospects are able to easily find you by doing a search on Google or other top search engines. Having an original name will make it easier to rank highly when someone does a search for you. If you go with a common business name you may find that you are coming up on the second page of the search results and are therefore losing business.

Branding and Advertising Considerations

There was a time when many local businesses tried to choose names that started with the letter ‘A’ in order to get a preferential listing in the Yellow Pages. Business directories like the Yellow Pages are still popular, even if they have lost ground to online search engines. While it could be convenient if your desired business name started with an ‘A’ it is advised that you do not put to much emphasis on this point.

Bear in mind that your name, or part of it will probably have to be incorporated into a logo design to give your business visual representation in the market. Your name and logo design should be functional in that they are suited to a full range of uses, from business cards through to vehicle advertising and signage. Imagine how a name will look on all of your business stationery and promotional materials in the future.

Legal Implications

Once you have chosen a name for your photography business you will have to register it. Every state or country will have a different process so find out what is required in the area where you live.

Before a name is chosen you should do a search of the names database at your city or county clerks office to make sure that your name is truly one that can become your own and will not be infringing on the trademarks of other organizations.

To guarantee that you are protecting your rights to your business name and other intellectual property such as your logo design you may want to consider registering for trademark status.