Ideas and Tips For Naming a Photography Business

When it comes to naming a photography business there are numerous things that you have to consider. Here are a few tips on choosing photography business names that are effective, functional and legally sound.

Lengthy or Short and Sweet?

Long names are often not practical and are easily forgotten. Aim to keep your business name down to one, two or at the most three words. Also take note of the number of syllables in each word. The word ‘photography’ already has four syllables so you should try to match it up with words that are of only one or two syllables if possible.

Spelling, Acronyms and Pronunciation

Unless absolutely necessary, don’t play around with the spelling of the words in your photography business name. This can really confuse people and make it difficult for them to remember you and find you.

Pronunciation is also one of the keys to an effective business name. Avoid names that are too long or difficult to understand clearly.

Put your name to the ‘phone test’ a few times by having a friend call you so that you can practice answering a call to hear how functional the proposed name is. How does it feel to answer the phone using that specific name? Was your friend able to understand it clearly? You also need to be able to read or spell out your website address and email addresses clearly over the phone.

Acronyms can give you an easy means of referring to your business when speaking to people who are already very familiar with your brand. A photography business called ‘New Horizon Images’ for example could be easily referred to as NHI or NH Images. Just make sure that the first initials of the individual words that make up your business name don’t spell out anything that may be embarrassing or offensive.

Domain Names and Search Engine Considerations

It is almost certain that you will establish a web presence after you have started your photography business. Before you finalize the naming decision you should make sure that there is a suitable domain name available.

Once you become well known it is important that clients and prospects are able to easily find you by doing a search on Google or other top search engines. Having an original name will make it easier to rank highly when someone does a search for you. If you go with a common business name you may find that you are coming up on the second page of the search results and are therefore losing business.

Branding and Advertising Considerations

There was a time when many local businesses tried to choose names that started with the letter ‘A’ in order to get a preferential listing in the Yellow Pages. Business directories like the Yellow Pages are still popular, even if they have lost ground to online search engines. While it could be convenient if your desired business name started with an ‘A’ it is advised that you do not put to much emphasis on this point.

Bear in mind that your name, or part of it will probably have to be incorporated into a logo design to give your business visual representation in the market. Your name and logo design should be functional in that they are suited to a full range of uses, from business cards through to vehicle advertising and signage. Imagine how a name will look on all of your business stationery and promotional materials in the future.

Legal Implications

Once you have chosen a name for your photography business you will have to register it. Every state or country will have a different process so find out what is required in the area where you live.

Before a name is chosen you should do a search of the names database at your city or county clerks office to make sure that your name is truly one that can become your own and will not be infringing on the trademarks of other organizations.

To guarantee that you are protecting your rights to your business name and other intellectual property such as your logo design you may want to consider registering for trademark status.