Success in a Home Based Business – Visualization is Key

If you’re trying to succeed in any type of home based business you probably have already heard about the importance of knowing your dreams and goals. Having your specific goals in mind is truly one of the most important components in success in any business. However, if you believe that all you need to do is have your goals in your head you would be mistaken.

While that is certainly the first step ultimately you’re going to want to have some sort of visual way to see and meditate on your goals each and every day.

For some people the visualization is a list. Start by writing out all the things you want to achieve and all the things you want to do and buy along the way. Be as detailed as humanly possible. Don’t just write out “take a vacation” write where you want to go, how long, who would you take, what time of year, what hotel you want to stay at, etc. Anything and everything you can do to make your dreams as visual and as real as possible.

When you’re done making your list you’ll want to keep several copies of it all over where you can see it multiple times daily. Post one on your bathroom mirror, one on the visor of your car, one in your wallet or purse and anywhere else you can think of that you’d see every day.

Now to take it one step further and make your goals and dreams even more visual you’ll want to accompany the list with pictures and images that mean things to you. So a picture of your dream car or your dream home or a place you’d like to visit are all good ideas. The more visual and personal you can make it the better.

By looking at your goals and dreams every single day you will bring yourself that much closer to making them a reality. Plus it will give you that little extra boost of motivation on days when you don’t feel like working. With home based business success visualization is key!

Google Search Loves YouTube – YouTube and Business Internet Marketing

The oldest bicycle retailer in America under one families’ ownership is located in Ontario, California. Bumstead’s Bicycles is now owned by the forth and fifth generation of Bumsteads. But in their 99th year things were pretty rocky. After a failed attempt to move into larger, more expensive, quarters, they questioned whether they would be celebrating number 100. One thing they tried was YouTube Videos. Lloyd Bumstead points to creation of a series of YouTube videos as one of the best decisions they made in 2008. “In one weekend alone we had three new customers buy bicycles who were drawn by our videos.” Lloyd and son Garrison are now in year 101.

Why is YouTube working for small businesses? Visual media is trusted. Many consumers prefer to get their information by video instead of text. The emotion and energy of a powerful visual presentation convert visitors to buyers better than print. Use of music and special effects accomplish things that no other media can duplicate. But in this internet age, the big deal about YouTube is how easily you can get visibility on Google search. It is not uncommon for a thoughtfully keyworded YouTube Video to show up higher than your $5000 website.

In fact, Google is now making a concerted effort to “mix media” on page 1 search results. That’s why you now see news, images, videos, and local search engine results right on the top page mixed in with traditional websites. It is now estimated that a YouTube video is 27 times more likely to show up on page 1 of a Google search for your important keywords than a website. Results happen quickly, too. Commonly your YouTube video will be seen on Google search within hours.

What does it take to create a video that might get such startling results? You can either do it yourself or hire a professional video production company to do it for you. The cost for a professional will range from a few hundred dollars complete to $1000 per minute. For YouTube purposes a good $300 video is probably all you need. Inexpensive videos might include a staff member explaining the benefits of a product, service, or the company itself, but many videos are simple compilations of still pictures, text slides, super text, and music.

Going it on your own is simpler than you might expect, and yet the potential return on your time investment may depend on a serious commitment to getting past the basics that follow. Excellent results may require digging into tutorials available on the web. Learning how to “tell your story” in a way that captures and holds the viewer’s attention long enough to create action is more art than science. That said, here are the basics you will need to do it yourself.

  • Camera – Almost any camera that takes digital video will work. I like the Casio Exilim cameras. You can even get the job done with the Flip.
  • Movie Editing Program – Apple’s IMovie is fantastic, but there are many free programs available.
  • The Script – Plan out what you want to say and how you want to tell the story.
  • Directing – Whether you are only directing yourself or others, admonish the story teller to just relax. They can do it over as often as necessary. Also, YouTube is a relaxed environment. Many viewers don’t want the material to be too commercial.
  • Upload your contents into your editing program. Add still shots as inserts or breaks in the action. Create an intro and credits. Edit the video down to the point where you story is fully told. Add music if you dare. Music is a big plus at least for the intro. Here is an example of a YouTube video created for a bike shop that captures these ideas and has successfully sold a lot of product.
  • Upload to YouTube. Your Title should be keyword rich, but still attract viewers. Your description can be really long. Start with your website URL, then add content. Some suggest the description should be a transcript of what’s on the video. Tell the visitor what action to take. Add keyword tags.
  • Promote your video. Get friends to go to the video and give it a 5 star rating and make nice comments. Add the video to Facebook, blogs, and your website. Tell your followers to go see it.
  • Finally, do Google searches under the keywords that you targeted. See where you are showing up.

There you have it. Easy and actually fun. Go back to your YouTube account, look under insite, and track the results. You may even want to tweak the title or keywords to try and get better traffic. What is a success? Hard to know. The best gauge? Does anyone buy anything from you because they saw the YouTube video. Five views a day and one order a week is better than 50 views a day and no orders.

The Relationship Between Subliminal Messages and Visualization

Science tells us that people have a unique way of dealing with issues: fight or flight. This means you either deal with them or you just run away. Sometimes running can be good, especially if you definitely need to be away from all the uncertainties and worries. However, they do have a way of hounding you back. Thus, the most effective means of getting rid of them or at least co-existing with them is to simply fight.

Fighting, however, is no easy feat. After all, it means directly facing whatever it is that’s causing the negative emotions. These include pain and hurt. Fortunately, there are a number of ways to make fighting a little bit easier. This is called visualization.

What Is Visualization?

Have you tried daydreaming before? Perhaps in the middle of the day you pictured yourself going on a road trip with friends or you’re managing your own business. Visualization basically works that way. It’s like daydreaming. This is because you are going to create images into your head.

The only difference is with visualization you’re actually trying to deal with something, such as pressing issues in your life. To get a better idea, consider this:

Let’s pretend you’re trying to deal with your insecurity. Perhaps you don’t feel very confident of how you look. There are two ways on how to do visualization at this time. First, you picture yourself standing in front of the mirror, telling yourself all the qualities that make you very special.

The second option is to go back to the time that causes your insecurity. It could be that when you are a child, a group of youngsters may be telling you how bad you are compared to them. In your visualization, you can picture yourself fighting off those bullies, or you can appear to them an adult. Then you inform them that you are strong enough to not be bothered by their own claims.

How It Works with Subliminal Messages

Almost always visualization doesn’t work so well without subliminal messages. This is because the power of the images becomes stronger when they are described with words that you can definitely hear. Subliminal messages, at this point, may be called positive statements.

What do they do? They have the ability to change the manner of your thinking. When you use them properly, you can modify your negative thought pattern to something more positive. Using the example above, instead of insecurity, you will feel more confident over yourself while being fed with subliminal messages.

Subliminal messages go directly into your subconscious. This is necessary since the conscious mind, which is the one you usually use, is discriminating. It filters out the kind of information it receives.

Working Together

Going back to the example, you may use the following subliminal messages with your visualization:

I have enough talent within myself.

I am a unique person.

I have skills other people don’t have.

I am confident of my own talents.

I gave a lot of value on what I have.

As these types of messages get into your subconscious and are repeated numerous times, your mind will start to believe they are the absolute truth. Thus, the modification of behavior happens.