Brand Identity Design Techniques For Business Owners

Your brand identity design is used to represent your business visually. If it looks visually appealing and professional, then this is how people will think of your business. If it looks ordinary and unprofessional, then people won’t trust you or your products. This is why it is crucial that you create your brand identity design, commonly known as logo design, in a professional and attractive way to create a positive impact and win the trust of your market. Your logo design may seem small in size, but it is actually a very significant design as it helps you represent your business both locally and globally.

There are several elements that make this design effective and neglecting them will result in a low quality design which will be devastating for your business and its growth. So, let’s discuss some of the vital elements that can help you create your brand identity in a highly professional way.

The first and the most important thing that you need to do is to do some research that how your direct competitors have created their designs. When you look at their designs, do you think they have managed to represent themselves in a truly professional and elegant way? If yes, then evaluate that what factors have made the design attractive. What you need to do is to create a better design to outclass them. Of course, to do this you will need to hire a professional logo designer.

Why is it important to hire a professional designer? Why can’t you ask your neighbor’s kid who is doing the design course to create one for you? Well, let me ask: What does the kid know about brand image and brand identity? If the kid doesn’t have any experience of the corporate world, how will he be able to give your business a professional and trustworthy look? This is why it is extremely important that you hire a professional and experienced designer to do the job for you.

Another important thing that you must be aware of is that your logo doesn’t need to look complicated to be professional. A simple logo design is easily memorable. Secondly, if it’s designed professionally, then it gives an elegant touch to your business and also helps you stand-out from the rest. We have several examples of simple, memorable and powerful logos. For example, Google, HP, Dell, Target and so on.

Colors play a crucial role in the success of your brand identity design. Having lots of colors in your logo is never advisable. The best practice is to have maximum two colors. Secondly, you need to spread them strategically, nicely and wisely to make the design look good in black and white as well.

If your logo is unable to tell your market that what your business is all about, then it is a useless logo. Ensure that your logo design correctly represents your business model as well as helps you win the trust of your market.

So, with these techniques you make your brand identity design effective as well as attractive.

Do You Have a Vision For Your Business?

The start of a new year is when many feel inclined to write out their resolutions. I’m a big proponent of writing and reviewing goals every few months, but I have found that having a powerful business vision is what propels me forward and serves as a constant reminder of what I want my business to be. I have also found that true success and personal fulfillment come from living and working in harmony with my purpose in life.

Spend some time before the end of the month thinking about where you want your business to be in a year. Write your business plan as a simple, clear visualization. It should be in the present tense, as if it has already happened. The more descriptive the better. Ask yourself the following questions:

  • Where do you want your business to be exactly one year from today?
  • How do you want to feel one year from today?
  • What have you accomplished?
  • What are the most important goals you have achieved in one year’s time?
  • What does success feel like?
  • What is your dream scenario?

Remember, no dream is too big or outrageous. Give yourself permission to envision exactly what it is that you really want – even if it feels a little scary or even impossible. Nothing is impossible. But you have to set the intention first, and then believe that it can happen.

Even if your conscious mind has a hard time wrapping itself around your plan, your even more powerful subconscious mind will be set in motion. A well-written business plan turns your desire for success into an intention. And once you have the intention to succeed, providence moves and you will find doors opening in unexpected places that lead to success and fulfillment. Stretch yourself a little bit out of your comfort zone and put your ideal scene on paper.

Writing out a business visualization brings your dreams and desires down into concrete terms. An old proverb says, “If you don’t know where you’re going, any road will take you there.” Every flight needs a flight plan and a destination. Every successful business and career is based on a vision.

Writing a business plan will help you connect to your higher purpose for being in business in the first place. Our purpose usually involves service of some kind – contributing to and helping others. We have a primary purpose and secondary purpose. Your primary purpose is all about how you are being, every moment of the day. It’s not a matter of doing or having – it’s about how you are being with others, how you treat them and how they remember you.

Your second purpose is your work in the world. This is the work you are here to do – otherwise referred to as your mission, your vocation or your calling. Writing your business plan – how you see yourself and your business one year from today, will enable you to not only live your purpose, but will allow you to live on purpose. Once you have the map, it’s a lot easier to make it to your destination.

© Liz Dennery Sanders 2009

6 Helpful Tips for Entrepreneurs, How to Overcome Fear of Starting a Business

How do you feel when you see successful people on the spotlight? You think that I will follow that path too. When you are actually trying to duplicate their success, it is pretty tough. You may start complaining that you don’t have enough skills, no knowledge, etc. The first thing that you need to do when you set your heart to be a solo entrepreneur is to develop emotional maturity, managing your business fear. Ask yourself if you have any fear of starting a business. Have you seen the iceberg? The 90% of iceberg part is invisible, submerged beneath the water. Your subconscious mind is like 90% of iceberg part. You accumulate past experiences in your subconscious mind, and it controls your actions and behaviors today. How can you change your old benefit or your mindset? You can’t change it overnight, but it will change gradually as you set to acquire a new belief.

Here are my tips for solo entrepreneurs, how to deal with the fear of starting a business:

  1. Identify your fear of starting a business. Make a list of your fear and how you are going to work or to solve on each of your fear in business.
  2. When your negative thought of fear keeps coming, you need to have a positive affirmation to replace your fear gradually.
  3. Identify your weakness in business. If your weakness is the root of your fear in business, do something about it, learn the skills. When your skills improve, your business fear will subside.
  4. Identify and think of your strength, interest and abilities that make you feel good, confident and be proud of you.
  5. Join a community which can offer a support. I feel grateful that I find the right community. I receive feedback and support. W are growing together, to encourage, to lend a helping hand and to cheer on someone’s achievement. As a human, we need praises and compliments to build our self-worth. The law of association is working; associate yourself with successful, positive or influential people and they will determine your future.
  6. Hire a coach or a consultant. Why do you need a consultant? If you have challenges in your business, and if you need advices or someone to brainstorm with you for a solution, you need to hire a consultant. Don’t get defeated in your obstacle, but get a help. Why do you need a coach? You want to achieve your goal, and you need someone to walk with you, to overcome your fear of starting a business and to follow up with your actions and goal. If you can find a consultant that can perform as a coach, that is a better choice.

With 6 helpful tips for solo entrepreneurs, how to manage fear of starting a business, you will be prepared to get started in business. Visualize your vision and remember your mission in business, that is your motivation why you should build your own business. When your business is working, you are not only developing your potentials, but you help your family and your business will give positive impact to people around you.