Twitter for Businesses – What Google Searches Won’t Tell You

With Social Media booming as a business marketing tool, many businesses are looking to set up their own corner of the web, including the requisite Twitter account. However, there are still many business owners and internet users not yet familiar with the way Twitter functions. With Twitter’s user-friendly platform, it is relatively easy for a new Twitter user to set up a business account and get noticed in Twitter’s fast-moving online culture by following a few simple steps.

Make Account Setup Easy With a Google Account

The first thing you should be aware of is that you cannot setup multiple accounts under one email address. To make account setup easy, I recommend setting up a Google account for each business you plan to Tweet with. This gives each account a place for notifications and details to be sent, and allows multiple accounts to be set up (for example, if your business has multiple locations, agents or other separate identities).

All Accounts Are Created Equal

Unlike Facebook and Google+, Twitter’s accounts are all the same. This means a business account is set up exactly like a personal account. The only difference between the two is content.

Optimize Your Profile

Profile optimization is all about using the content that will help connect your business to potential customers and associates. Consider what words and language your business uses to brand itself and advertise. Be sure to include taglines, mission statements and other relevant content on your Twitter profile and account to help make the connection between your business and your Twitter account.

Make Your Profile Fun To Look At!

As important as the text on your profile can be, many people forget to spice up the visual part of their profile – something that could prevent new connections from being made. Don’t forget to add a profile picture (maybe your logo or business owner’s image), and create a background that is dynamic and informative. Branding and quality of visual presentation can make a huge impact on your audience, so if you feel you need some professional help with your business’ look, I recommend hiring a professional to help with your branding. It’s usually affordable and something that will have a lasting positive effect on your business’ visual appeal when done right.

Content Is Key, But Interaction Matters, Too!

The point of Twitter is to share (briefly) and interact (briefly). It’s a fast-paced, easy way to connect with customers and get insights and feedback. What you say will ultimately draw other Twitter users in and get them to interact, but if you have no response to their feedback, Twitter will do your business no good. Don’t forget to log in, listen to your followers, and take some time to ask them what they’re looking for from your business or products. It can transform the way you do business and help you better cater to your loyal customers while reaching out to new customers and potential customers who are looking for the products or services you’re offering.